If you want to be successful as an entrepreneur, you must understand that collaborating with customers is essential to building a successful product.
By engaging with customers early and often, building strong relationships, collaborating on solutions, and being responsive to customer needs, they are able to create a product that truly meets the needs of its users.
“All startups in the B2B business benefit from the opportunity to acid–test their product, value proposition, and approach with the right buyers. It is also a great way to grow their own network.”
– Laura Avonius