Prönö Code of Conduct for our advisors

1. We (you and all of us at Prönö) are building a world that is kind and caring.

We accept no hate speech or disrespectful behaviour from anyone.

We believe in empathy, diversity, equality and inclusion*.

We believe that it is just right to be good to all people, animals and nature – in other words, the whole planet.

2. We (you and all of us at Prönö) believe in building long-term value in businesses.

“Move fast and break things” isn’t a lasting way to go.


Generating profits and returning value to shareholders is not enough when running a business. A broader perspective is needed, and that is why we want to bring diverse people as close as possible to the organizations and professionals saving the world – to enable even better and more innovative results.  


We believe that companies should be led for the benefit of all stakeholders: customers, employees, suppliers, communities and shareholders. But companies should also help in building long-lasting societies and saving our planet and its ecosystems. This is the only way to be successful over the long term and the most promising way to build long-term value.

3. We (you and all of us at Prönö) believe in strong relationships that are built on trust.

If there is no trust, there is nothing. With trust, there is potential for everything.

We believe that on a foundation of trust we can build anything and new ideas can fly freely. In times like these, creativity is definitely needed.

Our advisors understand that all discussions are confidential.

Advisors should refuse to take meetings if they think they are not the right people to help based on their expertise, competitive clauses etc. In such cases, we at Prönö will try to find another person for you. If you are still dissatisfied, you can get your money back.

4. We at Prönö are here to help you succeed.

Your success is our success.

If our advisors are not the right fit for some reason, they will let you know beforehand, and we will find another qualified and appropriate person to help you move forward.


  • Diversity: The quality of being different or unique as an individual or group, including but not limited to age, race, religion, ethnicity, colour, physical features, sex, sexual preference/orientation, gender identity/expression, language, nationality or national origin, family or marital status, physical, mental and development abilities, socioeconomic status, education, work and behavioural styles, political affiliation, etc.


  • Inclusion: A strategy to leverage diversity to ensure members have equality of opportunity without any impediments associated with the diversity characteristics as stated above.

Equity: The guarantee of fair treatment, access, opportunity and advancement for all. The principle of equity acknowledges that there are historically underserved and underrepresented populations and that fairness regarding these unbalanced conditions is needed to assist equality in the provision of effective opportunities to all groups.