CMO: How to co-create marketing with customer advisors

As a marketing leader, it’s important to constantly seek new ways to improve your marketing strategy, and execution and better serve your customers. One way to do this is by integrating customer advisors into your marketing efforts.

Customer advisors are individuals who provide valuable insights and feedback on your products or services. They can be a valuable resource for understanding the needs and preferences of your target audience, as well as identifying opportunities for improvement.

There are a few key steps you can take to effectively integrate customer advisors into your marketing strategy:

  1. Involve customer advisors in the marketing strategy process: Book 1-to-1 sessions with customers on Prönö platform. This can help ensure that your products or service messages are tailored to meet the needs of your target audience.
  2. Utilize customer advisors in your marketing campaigns: Go through your marketing campaign ideas with potential customers to get feedback. This can help you ensure that your campaigns are effective and resonate with your target audience.
  3. If your campaign has diversity and/or sustainability-related themes involved, book a 1-to-1 session with a sustainability and/or diversity advisor to get a second opinion. 
  4. Foster a customer-centric culture: Encourage your team to prioritize customer satisfaction and regularly seek out customer feedback with customer advisory sessions. This can help ensure that your marketing efforts are focused on meeting the needs of your customers.

By integrating customer advisors into your marketing strategy, you can gain valuable insights that will help you better serve your customers and improve your marketing efforts.

How to get started with customer advisors with Prönö?

Book a 15 minutes meeting with us. 
Or read more about Advisor Search here.


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